LinkedIn • 8th July 2026 Why Good Consulting Firms Lose Deals They Should Win This a short intro episode explains the idea behind The Authority Gap and how to use this companion podcast series.
LinkedIn • 8th July 2026 Why B2B Buyers Pick Mediocre Consulting Firms A weaker firm can win if it is easier to understand, easier to trust, easier to explain, and easier to defend inside the buying committee.