Derek Little

Do you want to create a brand strategy that will help your business stand out from competitors, attract the best talent, and increase your chances of achieving premium pricing? A strong brand not only helps to differentiate from competitors but reduces the buying risk of your customers, increasing the chance of your business's success and growth.

In this article, we’ll take you through the steps to creating a brand strategy – the key to getting buyers to pay a premium. I'll group these into the

Are you looking for ways to gain an edge in your business and establish yourself as a thought leader? If so, you’ll need to master LinkedIn. LinkedIn is the world’s largest professional network and has quickly become a vital tool for both employers and job seekers. With over seven million active job postings and 875 million users, a strong LinkedIn profile is essential for those who strive to remain competitive in today’s B2B markets.

Fortunately, mastering the platform doesn’t require any spec

In the age of digitalization, clients expect an outstanding user experience from the businesses they interact with. In order to meet and exceed these expectations, it is essential for businesses to develop their customer experience strategy. This means understanding your customer and creating a customer journey that meets their needs, setting clear expectations and developing a customer-focused culture, offering personalized interactions and thought leadership, creating a feedback loop, and much

Creating a website that’s effective for B2B sales starts with a solid blueprint and it’s important to get the small details in order. That’s why creating a master checklist for building and maintaining a B2B website is a must. With a checklist, you can ensure all the pieces of the puzzle are in their right place, allowing you to create an optimized, user-friendly website in no time.

This checklist will help you consider all the steps to creating an unforgettable website that truly stands out in

Content marketing is one of the most effective ways to help prospects through their buyer's journey and generate B2B leads for you. In 2023, 71% of B2B marketers say it has become more important to them. But, it can also be confusing and time-consuming because there are so many different strategies, tactics, and tools to consider.

From SEO to email marketing to social media, there’s a lot to know, and it can be overwhelming. On top of that, there’s no one-size-fits-all solution – what works for