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B2B Custom Content

Enterprise Case Studies

IQMS, an F500 manufacturing ERP software company, hired me to write seven Case Studies. One year later, the firm was acquired by an F100 firm, DELMIAWorks, helped IQMS get acquired for 9 times annual revenue, which amounted to $450 million. My writing is now featured on the DELMIAWorks website.

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Startup Website Copy

BeFC was seeking Series A funding for their innovative Biofuel Cell. I was hired to write their new website. Working closely with their web design team over a period of three months, I suggested new pages to be included and completed all the copy. Helped BeFC get 16 million pounds in new funding.

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Corporate Ghostwriting

TÜV SÜD is a technical testing organization with annual sales of 2.7 billion euros and 25,500 employees. Their marketing team hired me to ghostwrite articles for one of their Vice Presidents in Germany to be posted on LinkedIn (This article has since been moved to the TÜV SÜD website).

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SEO Blog Series

RTS Labs is an IT consulting firm specializing in salesforce recovery implementations. I wrote this series of SEO optimized articles to promote their Salesforce consulting services.

RTS Labs •

Salesforce Community Cloud: 3 Reasons to Get Started

You may have heard them called by many names … support sites, forums, portals, intranets … but in the end, they’re all basically online communities. What might be most surprising though is how online communities can help you answer some of the biggest challenges you have with all your stakeholders, including employees, customers and vendors. And that’s where Salesforce Community Cloud comes in …

A well thought out community engagement platform, customized to your organization’s and your users’
RTS Labs •

10 Qualities of a Top Salesforce Partner: Part 1

Companies take a big risk when they choose to implement Salesforce themselves. Because Salesforce is as complex as it is powerful. Like a siren luring sailors to their deaths, it promises the moon: flexibility, the ability to support your entire enterprise, magical business intelligence reports – and ultimately increased sales and revenue which can then lead to growth.

And Salesforce can absolutely deliver the moon – IF you do it right.

In order to get everything you want from Salesforce, all
RTS Labs •

10 Qualities of a Top Salesforce Partner: Part 2

It was the best of times (what you’re thinking when you make the decision to use Salesforce and you’re excited about all the things it can do for your business) …

It was the worst of times (what you’re thinking once you realize you’re in over your head and implementation isn’t going well) …

If you’ve tried to implement Salesforce and it hasn’t gone so well, you’re not alone. Salesforce is equal parts wonderful and frustrating – until you get it set up just right for what you need in your organ
RTS Labs •

Why Your Salesforce Is Failing the Grade: Part 1

Why Your Salesforce Is Failing the Grade: Part 1

If you’re experiencing any of these problems – to the point that they’re interfering with your daily operations and your Salesforce ROI – then your implementation could be why your Salesforce is failing the grade.

Some high school students can’t get into college because they don’t have good enough grades. In the same sense, flunking your Salesforce implementation has a negative impact on your future business results. There are many ways to end u
RTS Labs •

Why Your Salesforce Is Failing the Grade: Part 2

Why Your Salesforce Is Failing the Grade: Part 2

If you’re not happy with the results you’re getting from Salesforce and you think your results could be better, it could be for one of the reasons we discussed in part 1 of “Why Your Salesforce Is Failing the Grade.” In that first article, we looked at how common problems during implementation can lead to poor results with Salesforce later, such as inadequate reporting, lower user adoption of the system, and ultimately some of your goals not bein
RTS Labs •

3 Clues Your Salesforce Needs a Tune-Up

Your old CRM system was creating a whole host of problems for you. It was difficult to set up the fields you needed for your sales team – and difficult to track if everyone was entering the right information. On top of that, it was hard to get your data to the implementation engineering teams. In fact, everything about your last CRM was bad. So, you switched to Salesforce with high expectations.

But a year later, the excitement has worn off. Salesforce isn’t getting you the results you thought
Blog Articles •

Salesforce Implementation Tips Guaranteed to Make You Fail

Everyone who makes the decision to use Salesforce wants it to succeed. It’s the key to more customers and better customer relationships.

Yet many Salesforce implementations don’t live up to a company’s expectations. Unless you’re a Salesforce expert, the system can be difficult to implement – and Salesforce certainly isn’t cheap either. So, how can you avoid throwing away good money and being completely frustrated by the implementation process?

One good place to start: Look at what so many oth
RTS Labs •

Salesforce Implementation Tips Guaranteed to Make You Fail: Part 2

Are you using Salesforce as your CRM, but do you feel like you were setup to fail almost from day one? Are you frustrated no one is using your system after all the money you’ve spent – and continue to pour into it? Are you wondering if things can get worse? Get ready for part two of Salesforce implementation tips guaranteed to make you fail. Just like in part one of this series, only use these tongue-in-cheek failure tips if you want to fail in your Salesforce implementation. If you’d rather mak
RTS Labs •

Salesforce Partners: 5 Things to Look For

Salesforce Partners: 5 Things to Look For

February is coming. Do you have big sales goals this year? As an account executive, having the right implementation partner can help you sell more Salesforce solutions, retain more clients, and reach those lofty goals.

Choosing a Salesforce partner should go way beyond who’s available or who’s the cheapest. It’s a decision you should consider carefully, because choosing poorly could have repercussions for you and your clients and choosing wisely has bi
RTS Labs •

How to Become a Fintech Unicorn in the Growing Industry

How to Become a Fintech Unicorn: Part 1

It’s 5:30am. You’re awakened by your alarm and instinctively reach for your iPhone to check your email. After getting some exercise and eating a protein bar, you catch up on the latest industry news on your commute to work. Upon arrival, you spend 15 minutes reviewing your to-do list, and you’re ready for another day in the C-suite of your fintech startup.

Ever since the credit crunch hit in 2007, the demand for better financial services has grown rapidl
RTS Labs •

4 Ways Data Science Is Transforming Sales and Marketing, Part 1

Sales and marketing as we know them are dying.

And not surprisingly, the use of digital marketing keeps growing. Soon everything we use will have a digital connection. In only a few years, some of the standard skills used in sales and marketing campaigns will be obsolete.

In their place will be vast amounts of data, and tools like data science, that give marketers capabilities they once only imagined.

But it takes true vision and determination to transform digitally and capitalize on this opp

Feature Article

Morpheus.Network provides blockchain-powered supply chain SaaS software. Their solution was used by the U.S. Department of Homeland Security.

The Morpheus team wanted to capitalize on current events surrounding President Trump's position on intellectual property (IP) and the tariffs on China. They hired me to create a feature article.

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Infographic

Remediant (recently acquired by Netwrix.com) was identified as a 'Cool Vendor' by Gartner for introducing an innovative new solution for managing cybersecurity. Working with their marketing agency, I met with the client's Product Manager and Lead Developer to gather research, plan, and write this infographic.

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