After watching the movie Rush, directed by Ron Howard, a true story about Formula One racing in the 1970s, I was inspired to use racing as metaphor for how product marketing and content marketing weave together. This book gives insight into how to combine them into your overall marketing strategy.

There are many books written on product marketing and copywriting. This book offers a unique blend of both. The inspiration for writing it came from a B2B software consulting firm overwhelmed with marketing options. They wanted to use copywriting to grow their business but were missing the strategy to direct it.

What does Formula One racing have to do with copywriting? An F1 team needs a good race strategy, but they also need the right tires to hold the car to the road. Likewise, marketing strategy and content are critical to hold your audience’s attention. This book helps you use both to create demand, build authority and generate more leads.

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Why do businesses fail? The number #1 reason is they can't attract enough customers in a cost-efficient manner. You may want more leads and profitable customers, but bigger sales require better marketing. The investment you make in marketing is worth it if you can attract and convert the best customers. Here are 10 ways you can take your product marketing to the next level:

1. Create a plan for directing your marketing activities.
2. Develop a guide for all your marketing messages.
3. Understand prospects and motivate them to buy.
4. Research all your customer SEO keywords.
5. Manage each stage of your buyer’s journey.
6. Use your B2B website to make more sales.
7. Generate more leads with B2B copy and content.
8. Drive more website traffic with SEO copywriting.
9. Attract better quality leads.
10. Stay abreast of the latest B2B marketing trends.