Research-based B2B content refers to content that is rooted in rigorous research, analysis, and insights relevant to the target audience and industry landscape. This approach involves gathering, analyzing, and synthesizing data, trends, market intelligence, and customer insights to develop content that is valuable, informative, and actionable for the intended audience. 

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With an extensive background in sales and content, sales enablement is one of my strengths.

Here are eight of my experiences in positioning and sales enablement. Each one describes how I applied skills in sales, marketing, content creation, and writing. (NOTE: These videos were originally created for my professional services clients).